北京语言大学14春《英语商务通论》作业1

14春《英语商务通论》作业1
试卷总分：100 奥鹏学习网（aopeng123.cn) 发布
多选题
判断题
一、多选题（共 10 道试题，共 50 分。）
V
1. Running a partnership has several advantages:
A. Improved Access to Capital and Credit
B. Greater Possibility for Good Management
C. Definite Legal Framework
D. Better Prospects for Growth
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2. Consumer products can be further classified into___.
A. convenience goods
B. shopping goods
C. specialty goods
D. industrial goods
E.
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3. To carry out the above functions, the marketers must develop a comprehensive plan or strategy covering the following major areas___.
A. product
B. price
C. promotion
D. place
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4. Consumer products can be further classified into___.
A. convenience goods
B. shopping goods
C. specialty goods
D. industrial goods
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5. New Product Ideas can come from investigation of___ .
A. consumer needs
B. new possibilities offered by technological advances
C. analysis of rival products
D. suggestions from suppliers
E. Commercialization
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6. ___ are the major modes of transportation for merchandise
A. rail
B. truck
C. pipeline
D. water
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7. Compared with sole proprietorships and partnerships, corporations have many advantages.Such as___.
A. Limited Liability
B. Easy to Expand
C. Separated Ownership and Management
D. Continuous Life
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8. The most common channels of distribution are___.
A. wholesalers
B. retailers
C. agent
D. brokers
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9. Retailers include___.
A. department stores
B. hypermarkets
C. specialty stores
D. vending machines
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10. Once the pricing objective is set, an appropriate strategy can be worked out accordingly:
A. Skimming Strategy
B. Penetration Strategy
C. Loss Leader Pricing Strategy
D. Odd Pricing Strategy
E. Price Lining Strategy
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14春《英语商务通论》作业1
试卷总分：100 奥鹏学习网（aopeng123.cn) 发布
多选题
判断题
二、判断题（共 10 道试题，共 50 分。）
V
1. Penetration strategy can help the seller penetrate the market quickly and make it difficult for possible rivals to enter the market.
A. 错误
B. 正确
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2. A corporation is a legal person, which means it is treated like a private person under the law.
A. 错误
B. 正确
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3. When a product is at the introduction stage of its life cycle and there is little competition, it can be priced high to make maximum profit and skim the “cream” of the market.
A. 错误
B. 正确
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4. Price is one of the most influential factors when consumers decide on a purchase.
A. 错误
B. 正确
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5. It might be easier for a sole proprietor to get a bank loan , because he has personal as well as business assets behind him.
A. 错误
B. 正确
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6. Cigarettes, snack food, soft drinks, candy and other frequently purchased goods are the major items sold in vending machines.
A. 错误
B. 正确
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7. A franchising is a business owned and controlled by one person.
A. 错误
B. 正确
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8. Agents are middlemen who buy in large quantities from the producers and redistribute the goods to the middlemen at the next level retailers.
A. 错误
B. 正确
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9. Franchising is a licensing agreement, under which the franchisor grants　 the franchisee the right to sell or use the former＇s product, service or method in return for a royalty from the latter.
A. 错误
B. 正确
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10. Corporations can get financing only from banks.
A. 错误
B. 正确
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