1053电大《商务英语(下)(2)》试题和答案200801

试卷代号：1053
中央广播电视大学2007-2008学年度第一学期"开放本科''期末考试
英语专业 商务英语(下)(2) 试题
2008年1月
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Part One Reading (20 points}
Remember "e-learning"? ltl 2003 both the limits and potential of the Internet for
business education are becoming clearer. Many people do indeed want to sit down at their
computers and take courses at their leisure; but they also want to see their teachers in the
flesh.
The market for online-only programmes is shaky at best. The more prestigious schools
have had a hard time making them work: their reputations are not on the whole enough to
overcome qualms about distance learning. When Unext, based in Deerfield, Illinois, founded
the online only Cardean University in 2000, it recruited professors from the University of
Chicago, Stanford University, and the London School of Economics (LSE) to develop course
materials, but it has fewer than 500 students enrolled in its MBA programme. (By contrast,
the University of Phoenix and Heriot Watt University, each [las more than 10,000 enrolled
MBA students. ) Eduventures, a research and consulting firm that specialises in education,
estimates that 350,000 students--only 2% of all students in college or above in the United
States--are enrolled in online-only programmes.
Several ventures by top institutions have failed altogether. NYU Online, which offered
versions of New York University courses, shut down in November 2001. Fathom, mainly
sponsored by Columbia University, seemed even more promising: it offered free and paid for
material from such diverse sources as Columabia, LSE, Cambridge University Press, and the
British Museum. But after spending $ 30m, Columbia wasn't seeing enough return on hs
investment, and in January 2003 announced that Fathom would also be shut down.
But less prestigious schools, not saddled with such high expectations, have more
freedom to experiment. Take, for example, Auburn University, an Alabama school belier
known for its football teams than for its MBA programmes. Schools such as Auburn can use
technology as a tool to reach students living further away and thus increase their national
reputations. Daniel Gropper, executive director of MBA programmes at Anburn's College of
Business, reports that Auburn's most successful executive MBA programme is a "blend" in
which participants receive lectures on CDs and discuss class materials online, then spend a
total of five weeks on campus. The online/offline mixture seems to have satisfied both the
college and the students: more than 90% of students complete the programme, says Mr
Gropper, and two thirds of them are based outside Alabama and Georgia. Such hybrid
programmes are on the rise.
With online programmes, access to technology becomes crucial: one of tile reasons given
for Fathom's demise was that the users' technology could not keep up with the demands of
the courses. One place, then, to watch for the possibilities of online executive education
might be Korea, where broadband use is widespread (about 68% of households are thought
to have access). Korea National Open University, which teaches only in Korean, claims to
have "education-on-demand" offerings and hosted a 2002 conference for open universities in
Asia on distance learning. Cardean, sensing an opportunity, created EducAsia, a separate
business with offices in Seoul and Singapore, in early 2000; EducAsia now offers 52 courses
on business topics, all in English (and four in Korean as well) ranging from eight to 30 hours
long.
Mark the following statements True or False according to the information provided in the text.
1. in the 21st century, people prefer studying online in their spare time to sitting in the
classrooms.
2. In 2000 the market for online only programmes is not well developed as expected for
Unext.
3. Only 2% of the 350, 000 students in the U. S. are enrolled in online only
programmes.
4. Online-only programmes by some famous universities can not last long.
5. Fathom, sponsored by Columbia University, was the only successful and profitable
online p rogramnm.
6. One of tbe reasons why some un[inc programmes fail is that the users' technology can
hardly keep up with the demands of the courses.
7. Blended programmes satisfy both the students and the college.
8. The great majority of the students compline the hybrid executive MBA programme in
Auburn's College of Business.
9. About two thirds of the Korean households are thought to have broadband access.
10. Korea National Open University offers courses in Seoul and Singapore.
Part Two Short-Answer Questions (10 points)
Answer the following questions based on what you have learned from the textbook. You should
use complete sentences.
l. What are the ways to achieve goodwill in a letter?
2. What are the questions should you ask yourself before wriling a memo or e-mail
message?
Part Three Writing (70 points)
I. Revise each of the following sentences according to the requirement given in the brackets.
Please write your revised version on the Answer Sheet. (10 points)
1. Fill out these forms before April 1, therefore we can process them in time. (to make
it courteous)
2. Pursuant to what we agreed, please find our cheek in the amount of $ 5,000 in the
attachment. (to improve the conciseness)
3. The decision earmot be made without the approval of the dean of the school. (1o make
it positive)
4. The proposal should allow either for an increase in prices suggested a way to cut
costs. (to improve parallelism)
5. You prompi reply will ease our job of delivering your goods. (to emphasize the "you"
view)
II. Revise the following memo. And the formatting of the memo is to be scored. (30 points)
TO: Patricia Karathanos, Vice President
FROM: Mike Montgomery, Marketing
SUBJECT: Copiers
Ahhough you've opposed the purchase of additional copiers in the past, l think I've
found a great deal on a copier that's just too good to pass up but we must act before May 1.
Copy City has reconditioned copiers that are practically being given away. if we move
fasl, they will provide many free incentives like a free copier stand, free starter supplies,
free delivery, and free installation.
We must find a way to reduce copier costs in my department. Our current copier can't
keep up with our demand. Thus, we're sending secretaries or sales reps to Copy Quick for
an average of 10,000 copies a month. These copies cost 5 cents a page and waste a lot of
time. We're making at least eight trips a week, adding up to a considerable expense in travel
time and copy costs.
Please give this matter your immediate attention and get back to me as soon as possible.
We don't want to miss this great deal!!
III. Writing (30 points)
The Situation:
Dustin O'Hair, a magazine editor, asks your organization for confidential information
regarding the salaries and commissions of your lop sales representatives. The magazine,
Marketing Monthly, plans to spotlight young sales professionals "whose stars are
ascending". You've got sortie great young superstars, as well as many excellent mature sales
representatives. Frankly, the publicity would be excellent.
You would agree in a minute except thai (1) you don' t want to be forced to pick
favorites among your sales reps and (2) you can't reveal private salary data. Every sales rep
operates under an individual salary contract. During salary negotiations several years ago, an
agreement was reached in which both sales staff members and management agreed to keep
the terms of these individual contracts eonfidentiah Perhaps the editor would be satisfied
with a list that ranks your top sales reps for the past five years. You could also send a fact
sheet describing your top reps. You notice that three of the current top sales reps are under
the age of thirty five.
Write a refusal that retains the goodwill of Marketing Monthly, 145 Fifth Avenue, New
York, NY 10011.

试卷代号：1053
中央广播电视大学2007-2008学年度第一学期"开放本科"期末考试
英语专业 商务英语(下)(2) 试题答案及评分标准
(供参考)
2008年1月

Part One Reading (20 points}
Two points for each item.
1. F 2. T 3. F 4. T 5. F
6. T 7. T 8. T 9. T 10. F
Part Two Short-Answer Questions (10 points)
Answer the following questions based on what you have learned from the textbook. You should
use complete sentences.
Five points for each item
1. To present the message from the reader's perspective; to be sensitive to words that
might suggest gender, racial, age or disability bias; to frame your ideas positively.
2. Do i really need to write this memo or e mail? Why am I writing? How will the reader
react?
Part Three Writing (70 points)
I . Revise each of the following sentences according to the requirement given in the brackets.
( 10 points)
Two points for each sentence.
1. Please these forms before April 1, so that we can process diem in time.
2. As we agreed, attached L4 a check of $ 5,000.
3. With the approval of the dean of the school, the decision can be made.
4. The proposal shouhl allow for either an increase in prices or a way to cut eosls.
5. Your prompt reply ,,viii enable us to effect an immediate delivery of your goods.
II. Revise the following menlo. And the formatting of the memo is to be scored. (30 points}
● Five points for tbe format of the memu (DATE; TO; FROM; SUBJECT);
● Four points for the beginning with a positive buffer;
● Five points for offering the reasons;
● Five points for revealing bad news clearly;
● Three points for ending positively;
● Eight points for the fluency and accuracy of the language. (including one point for
three spelling mistakes, one point for two grammar mistakes).
IH. Writing (30 points}
● Five points for the format of the fetter, such as the date, the receiver's address, the
salutation (Dear __ ), the complimentary close (Yours faitbfuily, Yours
sincerely), and the signature, etc;
● Fifteen points for the contents of the letter;
● Five points for tile fluency and accuracy of the language;
● Five points for three spelling mistakes.